RFP - Logo Redesign

The San Juan Bay Estuary Program is requesting proposals from qualified firms or individuals to redesign its current logo. The deadline for submission of sealed proposals is July 6, 2018, not later than 3:00 p.m. Please address proposals to:

Brenda Torres, Executive Director
San Juan Bay Estuary Program
265 Calle San Francisco, San Juan, 00901
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PROJECT OVERVIEW
This is a competitive process for all qualified freelance graphic designers and reputable design firms/agencies. The redesign of the San Juan Bay Estuary Program (SJBEP) logo will help to create awareness of the SJBEP among the general public, followers and stakeholders and promote its activities, workshops and other initiatives related to the restoration and conservation of the estuary system within an urban context.

ABOUT SJBEP
Founded in 1993, the San Juan Bay Estuary Program is an environmental non-profit corporation. SJBEP’s restore the quality of the waters of the San Juan Bay Estuary system and its watershed. The estuary is the meeting point of the water from rivers with the ocean. The San Juan Bay Estuary watershed extends across eight municipalities in the metro region. These are Bayamón, Carolina, Cataño, Guaynabo, Loíza, San Juan, Toa Baja and Trujillo Alto. The organization is committed to educate next generations that must face the environmental and social problems in the future. Our objective is to equip citizens with information, field experience and workshops to bring our community a better social justice perspective.

SCOPE OF WORK:
The candidate shall provide a proposal, in accordance with the terms and conditions set in this document, to provide the redesign of the San Juan Bay Estuary Program logo that may include, but are not limited to:
• Conduct necessary research, including interviews, focus groups and surveys to determine audiences and perceptions of the Estuary.
• Evaluation of existing brand and marketing materials, such as print and digital to determine the messages.
• Define users.
• Define values and personality of the brand.
• Develop a new visual identity logo, taking into consideration the mission, vision and objectives of the Estuary.
• Create a brand guideline including clear messages to ensure a strong communication of the brand.
• Design specific marketing material: Standard manual that can be used for both print and digital identity including:

    o Logo
    o Color Palette
    o Typography
    o Photographic style
    o Graphic Elements: Print Collateral and Templates: Letterhead, Business cards, Program Brochures, Flyers, Stand banners, Booth, Annual Report
• Develop a marketing plan for print, digital and social media for promotion, launch schedule and training.
• Complete all the tasks and meet the deadlines

SUBMISSION REQUIREMENTS
To be considered responsive, a proposal must contain the following, prefaced by a table of contents, referenced by number and in the order below. If a proposal fails to meet a material requirement of the RFP, or if it is incomplete or contains irregularities, the proposal may be rejected. If the execution of work to be performed requires the hiring of sub-contractors you must clearly state this in your proposal.
1. A brief description of the history and organization of the bidder’s firm, and of any proposed sub Vendor.
2. Copies of business licenses, professional certifications or other credentials, together with evidence that bidder, if a corporation, is in good standing and qualified to conduct business in Puerto Rico.
3. Qualifications, background and experience of the project director and other staff proposed to work on the project.
4. Identification of at least three (3) prior branding/rebranding projects developed by the bidder within the past three (3) years. Include references with contact information for each.
5. A general description of the techniques, approaches and methods to be used in completing the project.
6. A description of the chronology for completing the work, including a time line and deadlines for each task.
7. A detailed, itemized cost proposal. Indicate the estimated number of hours needed and a fixed-bid amount for each set of deliverables. Specific terms may be reserved for future negotiation, but must be clearly identified and reasons given for the reservation.

TIMELINE
• Submissions will be accepted June 4, 2018 through July 6, 2018
• The committee will make final hiring decisions before July 20, 2018.
• Designer will complete consultation with committee members by September 7, 2018.
• Logo concepts by September 14, 2018.
• Final logo by September 28, 2018.

Questions concerning this RFP should be directed to the e-mail [Esta dirección de correo electrónico está siendo protegida contra los robots de spam. Necesita tener JavaScript habilitado para poder verlo.] no later than 3:00 pm on June 15, 2018 or you can call us at 787-725-8165. 

EVALUATION CRITERIA Percentage
OVERALL EXPERIENCE 
Our evaluation will include a detailed assessment of your previous experience with branding/rebranding. The candidate must be able to present previous experience evidence with at least two (3) examples of previous branding projects.
30%
CREATIVITY
Our team will evaluate if you meet the standards to create a brand. Provide the brand with a modern and new perspective for the public.
20%
FAMILIARTIY AND KNOWLEDGE OF OUR PROGRAM
Our evaluation will include our assessment of your understanding of our organization and how well you can manage the information provided by our internal team.
20%
INITIATIVE AND PLANNING DEVELOPMENT
Our evaluation will include an assessment of how well you bring ideas, plans and managing for our brand.
20%
BUDGET APPROACH/COST EFFECTIVENESS
Provide quality services that meets our determined standards. Effective delivery in relation to your budget allocation.
10%
Total 100%