The San Juan Bay Estuary Program is soliciting a Request for Proposal (RFP) from a qualified firm or individual to design its website.  Submissions required by Friday, July 21, 2017.



The San Juan Bay Estuary Program (SJBEP) is currently seeking a firm or individual to develop its corporate website to inform about the programmatic activities and scientific studies performed for the restoration of the San Juan Bay Estuary System. This platform will promote the SJBEP and inform thousands of people of its activities, workshops and everything related to the conservation of the Estuary. The core of the SJBEP are: wildlife and habitat, science, community involvement, water quality and education.


Founded in 1993, the San Juan Bay Estuary Program is an environmental conservation organization. Their mission is to protect the San Juan Bay Estuary, the meeting point of the water from rivers with the ocean in eight municipalities. These are Bayamón, Carolina, Cataño, Guaynabo, Loíza, San Juan, Toa Baja and Trujillo Alto. Our organization protects the Estuary coast and the flora and fauna in risk of extinction in this area. The organization is committed to educate next generations that must face the environmental and social problems in the future. Our objective is to equip citizens with information, field experience and workshops to bring our community a better social justice perspective.


The current SJBEP’s website uses the software Joomla! the candidate must be able to work with this software to maintain the website platform. Suggestions about a new software may be considered. We are an active organization that has several weekly activities, which should be properly documented through such web platform to effectively engage and inform its audience. The candidate shall provide a proposal, in accordance with the terms and conditions set in this document, to provide website design, development and ongoing maintenance services to the San Juan Bay Estuary Program that may include, but are not limited to:

  • Development of a plan for the website with input from internal team maintaining the existing URL

  • Build website based on an approved design by our internal team while keeping all the existing content

  • Development of strategic plan for organizing content to engage visitors  

  • Create and build appropriate content (e. g. environmental, scientific, social content)

  • Able to design the website in English and Spanish

  • Design and CMS must allow for easy changes to site navigation, images, listings and overall content

  • Ensure website is fully operating and conduct user testing prior to launch

  • Provide long term support to the website, CMS maintenance

  • Complete all the tasks and meet the deadlines

  • Redesign of www.estuario.org to create a pleasing yet refreshing experience that includes the following features, elements and functionality:


  1. Intuitive and attractive design: clean design, easy to navigate and visually organized

  1. Able to navigate the website in a mobile version

  1. Support high resolution media (images and video)

  1. Website must be safe and secure with HTTPS. Website must be fast loading with a balance of text and graphics

  1. CMS Maintenance

  1. A blog platform that provides ability for administrator to review and approve posts from guest writers

  1. Social sharing tools that allow to post seamlessly between the website and our social media pages like Facebook, among others

  1. Engage in innovative ideas to attract more visitors to our website

  1. Integration of social media feeds, (e.g., Facebook, Instagram, Twitter, YouTube and Pinterest,) within the homepage and other key pages for example: tags and hashtags

  1. Manage entries to the website, advertisements, announcements via hyperlinks

  1. Interactive destination maps that enable a user to search by region or by interest category (e.g. news, library, water quality monitory, events)

  1. Monitor events announcements and volunteer sign up

  1. Ability to upload photos and videos (or any other multimedia) for approval by the site administrator and ability to remove ones that violate terms of service

  1. Manage downloadable content such as PDF documents, photos, among others

  1. Manage contact forms (e.g. volunteer sign up and library services)

  1. Can display changing photographs and video content on the homepage and other landing pages

  1. Has functionality to support slideshows

  1. Displays correctly in all major browsers

  1. Displays a visually appealing and organized homepage

  1. Utilizes a good search engine, develop the best connection between tabs, links, and information

  1. Design a website map for better browsing

  1. Manage trends, page views and hits, web traffic analysis, platforms, areas of interests and maintain a single database of users

The SJBEP will provide:

  • Deliver content for integration into new site

  • Specifications and feedback

  • Photos, videos from our activities


To be considered responsive, a proposal must contain the following, prefaced by a table of contents, referenced by number and in the order below.  If a proposal fails to meet a material requirement of the RFP, or if it is incomplete or contains irregularities, the proposal may be rejected.

  1. A brief description of the history and organization of the bidder’s firm, and of any proposed sub Vendor.

  2. Copies of business licenses, professional certifications or other credentials, together with evidence that bidder, if a corporation, is in good standing and qualified to conduct business in Puerto Rico.

  3. Qualifications, background and experience of the project director and other staff proposed to work on the project.

  4. Identification of at least three (3) prior websites developed by the bidder within the past three (3) years.  Include references with contact information for each.

  5. A general description of the techniques, approaches and methods to be used in completing the project.

  6. A description of the chronology for completing the work, including a time line and deadlines for each task.

  7. A detailed, itemized cost proposal. Indicate the estimated number of hours needed and a fixed-bid amount for each set of deliverables: Discovery and Assessment, Requirements Gathering, Concept and Design, Integrations, Browser/Platform cross-compatibility Support, Project Management and Implementation. A written acknowledgement of the acceptance of the Contracting Requirements set forth in section IV of this RFP. Specific terms may be reserved for future negotiation, but must be clearly identified and reasons given for the reservation.

Submissions to this RFP are due by Friday, July 21, 2017.

To hand delivered the proposal please visit the San Juan Bay Estuary Center located at 265 Calle San Francisco, Old San Juan, Puerto Rico.

To send the proposal by e-mail please contact [Esta dirección de correo electrónico está siendo protegida contra los robots de spam. Necesita tener JavaScript habilitado para poder verlo.] with the subject: Website Design and Development.

Questions concerning this RFP should be directed to the e-mail [Esta dirección de correo electrónico está siendo protegida contra los robots de spam. Necesita tener JavaScript habilitado para poder verlo.] no later than 3:00 pm on Friday 14, 2017.  Please call us at 787-725-8165.





Our evaluation will include a detailed assessment of your previous experience with website design and development. The candidate must be able to present previous experience evidence with at least two (2) examples of previous web design.



Our team will evaluate if you meet the standards to redevelop a website. Provide the website with a modern and new perspective for future visitors.



Our evaluation will include our assessment of your understanding of our organization and how well you can manage the information provided by our internal team.



Our evaluation will include an assessment of how well you bring ideas, plans and managing for our website.



Provide quality services that meets our determined standards. Effective delivery in relation to your budget allocation.